Seth Goldstein

It is so easy to get excited about the latest Web 2.0 online media applications that we often lose sight of the fact that underneath all of these innovations is a fundamentally different kind of operating system, one based on open data as opposed to closed proprietary content.  If I had to sum it up in a sentence:

Open Data is to media what Open Source is to technology.

On Tuesday March 13, more than sixty inventors, investors and interpreters of online media will gather to discuss Open Data.   Due to the size of the space and the conversational environment we are looking to foster, this is an invitation-only event.  That being said, in keeping with the spirit of the conference, we have reserved a handful of slots for any of you that have not been invited but who believe you have something vital to add to this debate.

The location of the conference—the Reuters building in Times Square– is the perfect setting for this conversation: high above the congestion of locals and tourists on the city streets, we will discuss the similar congestion of users on the Internet.  Communicating to them as if they were a single, passive audience no longer works.  New systems are needed to recognize, amplify and synthesize the data of each user.

On Monday night, March 12 @ 7p, Reuters CEO Tom Glocer is going to talk with us about the 150-year evolution of Reuters as an Open Data platform.

On Tuesday, March 13, starting from 8a until 6p, we are going to hear from a number of startups that- despite their seeming differences- have each incorporated Open Data directly into their products. 

Each of these services threaten to disrupt distribution and business models – creating new, user-driven dynamics in the process:

• Adaptive Blue- Extended browsing
• Aggregate Knowledge- Outsourced recommendations
• Atten.TV- Attention media
• Buzzlogic- Tracking influence
• ClearForest – Text analytics
• Daylife- Hi-touch algorithmic news
• Feedburner- RSS content management
• Lijit Networks- Ranking people
• Majestic Research- Online behavior for investors
• Meetup- America offline
• MyBlogLog- Reader communities
• Omnidrive- Open data storage
• Right Media- Transparent ad network
• Stumbleupon- The "forward" button

We have also invited established companies to talk about these disruptions and what they are doing to embrace transparency moving forward.

• AOL
• Autobytel
• Fox
• Google
• IAC
• Morgan Stanley
• MSN
• Yahoo!

Finally, to ensure that the conversation remains fully accountable, there will be a number of influential bloggers, analysts and journalists challenging assumptions and digging deeper into the issues:

• Esther Dyson
• Henry Blodget
• Michael Parekh
• Rich Greenfield
• Roger Ehrenberg

Our model for the conference is a mashup of a Bill Clinton Open House gathering, a Charlie Rose interview and OReilly Foo Camp.

Every attendee will be a participant, and will be expected to share his or her own perspective of how best to capture value in an Open Data world.

No talking heads, no canned presentations, no selling.

Yes blogging so long as the speaker is comfortable being quoted.

The event is being organized by Reuters and AttentionTrust and there is no fee to participate.

If you are interested in participating, and feel like you have something unique to add to this conversation, please make your case in a couple of sentences to curtis@attentionpr.com.

In a few weeks we are moving from our apartment in Manhattan to a house on hill in Mill Valley just north of San Francisco’s Golden Gate Bridge.  In my mind, I have been staring down from this hill top for weeks- trying hard to see beyond the tree of any one particular human data interface so as not to lose sight of the API forest.

I have been playing new console video games of late; specifically, Guitar Hero II for the PS2 and the Nintendo Wii.  Both feature controllers that engage a broader range of physical gestures than the usual button pushing fare.  With the former, my four year-old son and I get to play lead guitar and bass on Motley Crue’s Shout at the Devil:  nothing like a proud father watching his toddler son shredding heavy metal riffs.  With the Wii, it is as if my wrists and arms- which had been trained over the years to stay dormant at my sides during video game play- have become liberated and can now express themselves like Balanchine dancers.  Forget the fact that the graphical sophistication of Wii Tennis and Bowling is far less impressive than even the worst games on Xbox360; we are seeing a new kind of empathy for physical gestures, beyond the typical keyboard, mouse-over and click regimen.  This speaks to new forms of engagement.

We are half way through the 2006 study of Media Futures. API is the 3rd of 5 elements, and this next chapter within API is a critical switch where we trace the evolution from physical to electronic gestures, from explicit to implicit data. The title, "Poverty and Wealth in the Gesture Economy" comprises two parts:  (1) poverty: the visual representation of physical gestures; and (2) wealth: the direct transmission of electronic gestures. 

I am still figuring this out, but I trust the little voice inside that reminds me to be patient and avoid trying to encapsulate all of these related developments into a single post.   The core insight I am trying to communicate is this:  however rich we may feel about today’s media, the fact is that it is based on a visual representation of our physical bodies with the only direct machine interface being explicit data input from our fingers on the keyboard and mouse.  Over the coming months and years, this form of  social media will seem poor relative to the far richer substance of Attention based media.  New APIs are already emerging that relay passive, implicit data directly across electronic networks without the burden of traditional web cams, search queries, or web forms.

It will take some time to trace the full arc of Media Futures, one which begins with organic human automata and ends with synthetic machine arbitrage.  The Attention economy is already notorious for rejecting business models that are grafted onto it from the outside, and so our challenge is to look sui generis for revenue streams that always recognize that users are in control and are the primary producers of data value.

As we make our way down from the mountain top, we will need to integrate new forms of electronic interfacing with distributed, bottom-up economics.  Some of this is already happening in places like SecondLife and World of Warcraft, but both require so much active Attention that they replace rather than express our real-world experiences.

As I work on setting this picture from the hill-top, so that the near term growth spurts of Web 2.0  blend smoothly into the background landscape of technology evolution, it might be helpful to review where we are in this series: what land we have covered, and what is yet to come (unclickable means unfinished):

* This was the original series from Spring, 2005:  Media Futures 2005 (3/05 - 6/05)

* This is the introduction to the 2006 series: Media Futures 2006 (7/06 - )  Prologue:  The War for Attention, Summer 2006

I.  Automata:  Prime Mover

1. Introduction: Automatic Motion and the Gestures of Social Media
2. A Brief History of Automata: Cranking Away Since Alexandra
3. Industrial Automata: From Performance to Prosthesus
4. The Human Computer

II. Algorithm:  Unique Pattern

1. Introduction:  The Transition from Automata to Algorithm
2. History of Algorithm
3. Introducing the AttentionGate series, where algorithms represent identities
4. Spying on Transparency

III. API:  Transport Mechanism

1. Introduction: History of Computer Interfaces
2. Natural Expression:  from 1440 Gutenberg Press to 2006 Web Services
3. Performance Studies or The Thrilling Poverty of Physical Gestures
4. Attention Media: The Quiet Wealth of Electronic Gestures

IV.  Alchemy: When two APIs meet and fall in love

V.  Arbitrage: Attention Economy