Comments on: Answering the Facebook Platform Bears- #1: “Facebook apps are not real media” http://blog.sethgoldstein.com/2007/10/18/answering-the-facebook-platform-bears-1-facebook-apps-are-not-real-media/ Transparent Bundles- from Wall Street to the Web Fri, 10 Oct 2008 21:09:43 +0000 http://wordpress.org/?v=2.2 By: Scott Rafer http://blog.sethgoldstein.com/2007/10/18/answering-the-facebook-platform-bears-1-facebook-apps-are-not-real-media/#comment-304 Scott Rafer Sun, 21 Oct 2007 17:25:59 +0000 http://blog.sethgoldstein.com/2007/10/18/answering-the-facebook-platform-bears-1-facebook-apps-are-not-real-media/#comment-304 I'm obviously a believer, but not in the same way. The user acquisition onto apps clearly has value but may not on Facebook itself. As with so many mechanisms in the direct marketing world, Facebook and similar platforms may be the lead generation mechanism but not the place to also make money on those leads. I’m obviously a believer, but not in the same way.

The user acquisition onto apps clearly has value but may not on Facebook itself. As with so many mechanisms in the direct marketing world, Facebook and similar platforms may be the lead generation mechanism but not the place to also make money on those leads.

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