Comments on: 100 Billion Cookies and Nobody is Paying Attention http://blog.sethgoldstein.com/2007/05/21/100-billion-cookies-and-nobody-is-paying-attention/ Transparent Bundles- from Wall Street to the Web Thu, 24 Jul 2008 18:22:01 +0000 http://wordpress.org/?v=2.2 By: Trufina Blog » Blog Archive » Privacy Dashboard: Putting Users in Control of Information http://blog.sethgoldstein.com/2007/05/21/100-billion-cookies-and-nobody-is-paying-attention/#comment-182 Trufina Blog » Blog Archive » Privacy Dashboard: Putting Users in Control of Information Tue, 12 Jun 2007 20:37:57 +0000 http://blog.sethgoldstein.com/2007/05/21/100-billion-cookies-and-nobody-is-paying-attention/#comment-182 [...] at this issue: AttentionTrust. The brainchild of one of the brainiest people I’ve ever known, Seth Goldstein, who’s launched several companies with the intention of shaping and monetizing the “attention [...] […] at this issue: AttentionTrust. The brainchild of one of the brainiest people I’ve ever known, Seth Goldstein, who’s launched several companies with the intention of shaping and monetizing the “attention […]

]]> By: Rob Leathern http://blog.sethgoldstein.com/2007/05/21/100-billion-cookies-and-nobody-is-paying-attention/#comment-177 Rob Leathern Thu, 07 Jun 2007 22:01:17 +0000 http://blog.sethgoldstein.com/2007/05/21/100-billion-cookies-and-nobody-is-paying-attention/#comment-177 Certainly there is and will be self-correction with respect to abuses, but in the meantime a lot of nasty stuff can and will happen-- and most of it you won't hear about. Profit-seeking businesses will (and must) rationally push the envelope in how they gather and use data, and because there are going to be significant network-effects (some to the consumer's benefit, some not, some pretty creepy) and emergent properties coming out of this data collection and the provision of services based thereupon, it's hard to know which are the actors who ultimately probably will be considered "bad" or "evil" and in fact it may be hard to point to anyone particularly. There are plenty of collect-data-now and use it later-not-sure-how plays out there, and this won't change. I still think there's room for someone to get the consumer more actively involved in understanding and leveraging his/her own information... Certainly there is and will be self-correction with respect to abuses, but in the meantime a lot of nasty stuff can and will happen– and most of it you won’t hear about. Profit-seeking businesses will (and must) rationally push the envelope in how they gather and use data, and because there are going to be significant network-effects (some to the consumer’s benefit, some not, some pretty creepy) and emergent properties coming out of this data collection and the provision of services based thereupon, it’s hard to know which are the actors who ultimately probably will be considered “bad” or “evil” and in fact it may be hard to point to anyone particularly. There are plenty of collect-data-now and use it later-not-sure-how plays out there, and this won’t change. I still think there’s room for someone to get the consumer more actively involved in understanding and leveraging his/her own information…

]]> By: AttentionMax » Blog Archive » The 'Real Significance' Of The Recent Barage Of Digital Advertising M&A http://blog.sethgoldstein.com/2007/05/21/100-billion-cookies-and-nobody-is-paying-attention/#comment-174 AttentionMax » Blog Archive » The 'Real Significance' Of The Recent Barage Of Digital Advertising M&A Fri, 01 Jun 2007 02:03:52 +0000 http://blog.sethgoldstein.com/2007/05/21/100-billion-cookies-and-nobody-is-paying-attention/#comment-174 [...] Goldstein points out the real significance behind the recent storm of mergers and acquisitions in the digital [...] […] Goldstein points out the real significance behind the recent storm of mergers and acquisitions in the digital […]

]]> By: pete caputa http://blog.sethgoldstein.com/2007/05/21/100-billion-cookies-and-nobody-is-paying-attention/#comment-170 pete caputa Tue, 22 May 2007 12:01:28 +0000 http://blog.sethgoldstein.com/2007/05/21/100-billion-cookies-and-nobody-is-paying-attention/#comment-170 What's winning now is the market, Scott. I think Seth's vision is a bit more utopian than "other" people. You just sold the blogosphere's attention to Yahoo for a quick buck, Scott. (I am not knocking that. I would too.) As long as companies can take advantage of the data without spelling it out to users, they will. Media could be defined as "leveraging other people's attention to make $". So, "attention" is as much the property/product for media companies as distribution, content creation, or ad sales. It's an integral part of the media system. It's "utopian" to think that media will disregard that as their property and give it back to the "generator" of the attention. However, ultimately, I think they will have to. OR they wll atleast have to be transparent about it. I bet we are a lot of "abuses" away before companies take the high road, though. Unfortunately. What’s winning now is the market, Scott. I think Seth’s vision is a bit more utopian than “other” people. You just sold the blogosphere’s attention to Yahoo for a quick buck, Scott. (I am not knocking that. I would too.) As long as companies can take advantage of the data without spelling it out to users, they will.

Media could be defined as “leveraging other people’s attention to make $”. So, “attention” is as much the property/product for media companies as distribution, content creation, or ad sales. It’s an integral part of the media system. It’s “utopian” to think that media will disregard that as their property and give it back to the “generator” of the attention. However, ultimately, I think they will have to. OR they wll atleast have to be transparent about it.

I bet we are a lot of “abuses” away before companies take the high road, though. Unfortunately.

]]> By: Scott Rafer http://blog.sethgoldstein.com/2007/05/21/100-billion-cookies-and-nobody-is-paying-attention/#comment-169 Scott Rafer Mon, 21 May 2007 18:22:48 +0000 http://blog.sethgoldstein.com/2007/05/21/100-billion-cookies-and-nobody-is-paying-attention/#comment-169 Au contraire! There are any number of startup people paying attention and working hard to build profiles that have value. Unlike you, some of us think the problem is self-correcting and profile abuse begets competitive disadvantage and vice versa. I'll admit the perspective is a bit Utopian, but it seems to work in resolving most other Internet commons conflicts. Au contraire! There are any number of startup people paying attention and working hard to build profiles that have value. Unlike you, some of us think the problem is self-correcting and profile abuse begets competitive disadvantage and vice versa. I’ll admit the perspective is a bit Utopian, but it seems to work in resolving most other Internet commons conflicts.

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